More people have access to search engine technology than at any point in history. Not only are more folks searching, but they’re using diverse methods and devices to do so. Desktop search volume has officially been outpaced by mobile, and voice search is not far behind. That’s why marketers need to take all search techniques […]
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Of all the technologies to come forth in recent years, voice-activated search is one of the most exciting and unique. Digital voice recognition tools have been around for decades, but only in the past few years have we seen the trend really take off with the rise of smartphones and smart speaker devices in the […]
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Marketers know that the value of backlinks from relevant, high-authority websites can’t be understated. They help boost your company’s credibility and visibility in the search ranks, which helps generate traffic and ultimately leads to more conversions. In 2020, the war on low-quality links rages on, and many brands need to get with the times by […]
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Backlinks have become one of the main pillars of digital marketing in recent years, as Google heavily emphasizes web pages with rich backlink catalogs. Every backlink is essentially a vote of confidence from another site. They tell search engines that your page is not only trustworthy and secure but also contains relevant, quality information that […]
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It’s been said many times before that content is king, and it turns out this statement applies to the full spectrum of the digital enterprise. From news media to Hollywood, marketing to sales, content can make or break an entire business strategy. Today, we’re focusing on content marketing as a key modern business practice, more […]
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The search engine results page, where legacies are made and dreams are broken. Okay, maybe it’s not that serious, but if you’re doing business online (which you should be) you have skin in the game when it comes to organic search. Today we’re doing a complete review of SERPs in 2020, giving you the need-to-know […]
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You’ve probably seen them on your latest search engine journey or discovering new recipes – designated boxes of content that appear before all organic URLs on the results page. These are the featured snippets, and they’re one of the most important new(ish) features in the search engine space. Today we’re talking about these special content […]
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Influencer marketing has taken on a life of its own in the SEO world, connecting brands with big names to reach new audiences. Not only do today’s digital influencers have a lot of loyal fans willing to listen to their recommendations, but they also hold the key to niches that are otherwise hard to access. […]
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With so many marketers and designers scrambling to optimize their mobile experiences, not enough people are asking why this is such a crucial aspect of modern business. Today, we’re running through 12 unique reasons why you should optimize your mobile UX, and give you some hints about which areas to focus on. Let’s go! 1. […]
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