Did you know that the average American checks their phone 96 times a day? With most people checking their phones before they even get out of bed, SMS marketing is gaining prominence as a successful and cost-effective method of engaging with customers and generating revenue. In this article, we’ll take you through everything you need […]
Continue Reading
There have never been more ways to find your audience. The world is indeed at your fingertips, which should sound exciting. But when you are first launching a small business, you might get overwhelmed by all the ways to generate customers. And it’s easy to debate the best move: Is social media better worth focusing […]
Continue Reading
In today’s digital age, any brand needs to have a strong online presence. But how do you measure the strength of your online presence? And how can people find your business? Judging your presence on Google’s search engine is a great place to start. With over 3.5 million searches on Google per day, people turn […]
Continue Reading
Many old-school marketing tactics used to fill in the top of your sales funnels aren’t working in the market today. For example, many people will hang up immediately if you call to convince them to purchase if they do not want to. Unpaid, organic SEO can only get you so far. And even the most […]
Continue Reading
SEO is a never-ending battle between brands to reach the top of the search engine results pages, with clients, clicks, and conversions all on the line. Marketers should never ignore the tried-and-true SEO methods established throughout the 21st century, but there’s an overlooked aspect of search engine success that deserves everyone’s attention: SERP features. Over […]
Continue Reading
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The old expression rings true to this day, especially in the fragmented, fast-moving world of digital marketing. How do you know which investments and strategies are paying off, and which ones are a waste of time and cash? […]
Continue Reading
A strong portfolio of backlinks is one of the SEO strategist’s most prized possessions in 2020. Incoming links from other highly respected sites not only make your pages look more authoritative and legit, but they also push URLs higher in organic search for more visibility. Knowing all this, you’d think that link building would be […]
Continue Reading
The influencer marketing industry has made huge strides in recent years, and now it seems to be a staple of the digital marketing mix, right up there with SEO and user experience. With an incredible annual growth rate, the influencer marketing sector has grown from $2 billion to over $10 billion in just a few […]
Continue Reading
SEO campaigns are made up of many moving parts, and as marketers, we are constantly revising and reconfiguring our strategies in search of success. But how exactly are we supposed to measure the effectiveness of our campaigns in an age when so many variables are at play? Aside from conversion rates and click-throughs, we need […]
Continue Reading